News

AlphaGraphics in the Cultural District Wins Two International Awards

January 26, 2012

The AlphaGraphics team is proud to share the news that we have received two very prestigious awards: the NAPL Management Plus Silver Award, from the National Association for Printing Leadership, a leading management education and industry research organization; and the PODi Best Practices Award for Self Promotion, from PODi, a global organization for the advancement of direct marketing driven by digital print.

Recognizing Comprehensive Management Excellence: The NAPL Management Plus Silver Award

The NAPL Management Plus awards are unique in that they recognize overall achievement across many disciplines. Entrants are judged on performance against industry standards in seven key management areas: Leadership and governance, human resources, strategic planning, marketing and sales, operations, community/industry relations, and financial performance.

Rich Cichoski, AlphaGraphics’ Manager, states, “We’ve built a team-based, results-oriented culture. No matter what facet of the business they’re in, each team member strives for excellence through continuous improvement. As a team, our greatest reward is earning the trust and loyalty of our customers—and, of course, an occasional, awesome industry award.”

The 2012 NAPL Management Plus Silver Award will be presented at the Vision 3 Summit, February 19-22, 2012, in Marco Island, Florida.

Recognizing Strategic Cross-Channel Innovation: The PODi Best Practices Award for Self Promotion

Our case study on our popular “Use Your Coconut” multi-channel campaign earned the 2012 PODi Best Practices Award. These awards recognize innovation, technical expertise, and the delivery of excellent, measurable results in direct marketing from around the world.

Our “Use Your Coconut” campaign used outside-of-the-box thinking that raised the bar for what can be accomplished using dimensional mail, then strategically employed ten marketing channels with appropriate imagery and messaging to drive results.

Clare Meehan, our President and CEO, extends her gratitude not only to the team, but to all of our wonderful clients. “Our amazing staff is to be commended for brilliantly developing this promotion that demonstrated the power of direct mail when approached as an integrated, multi-media marketing campaign. Pittsburgh is still buzzing about those coconuts! The campaign was a huge success thanks to the enthusiastic response of our clients, and many successful marketing campaigns and conversations with them have followed.”

The case study was presented at the 10th annual PODi AppForum conference, January 23-25, 2012, in Las Vegas.

It has also been added to PODi’s Digital Print Case Study Database, the largest collection of digital print case studies and only compilation of its kind for the digital print marketplace. To download our case study, select AlphaGraphics Integrated Direct Mail Campaign – Use Your Coconut on the AG website.