Don’t Underestimate the Value of Business Cards

First impressions matter. When meeting with prospective clients, you want to use every tool at your disposal to highlight your brand and get people interested in learning more. One of the most valuable ways to do this is through custom business cards.

Professional business cards showcase your brand’s individuality—think of them like your brand’s unique fingerprint. From the fonts and colors you select, to the paper and ink used to print them, each creative design choice you make helps define who you are. And, most importantly, business cards are a tangible reminder of your business.

Custom Business Cards Represent Your Brand

Business cards are much more than a 2 x 3.5-inch piece of cardstock. Well-designed cards define your brand at a glance, communicating a lot in very few words. It’s very important to not underestimate the value this holds!

Every business card should include some standard information, including your business name and logo and where customers can find you. But there are many ways you can customize your business cards to make an immediate impact.

  • Color: Your business card design should align with your branding. A well-coordinated color palette can send messages about your brand identity and build brand awareness. Plus, colors help your card “pop” in a sea of others.

  • Shape and material: Although most business cards follow a standard size and format, you can break away from the mold and produce something unique to your brand. Think square or vertical business cards, or die-cutting cards into special shapes or adding cutouts to the center. However, even smaller changes like different paper types, embellished or rounded edges can make your card stand out.

  • Special coatings: Matte, glossy and high-gloss finishes add a special something to business cards, further differentiating them from others. These extra touches communicate to customers that your brand is high-quality and professional.

If your business needs new custom business cards, we can help. We’ll work with you from start to finish—from designing something unique, to printing, to shipping them to your door. We can even set your business up with electronic reordering, so you never run out of high-quality business cards. Contact us today to get started!

Need help with your next project? Let’s get started!