Marketing Strategy

Marketing Strategy

Planning, Integration & Management

Spoiler alert: We’re not printers who do marketing and design. We’re actually strategic marketers and designers who do printing incredibly well. From planning to integration to implementation, our marketing expertise is at your fingertips.

Multi-Channel Campaigns

Effective marketing is not a one-channel-fits-all proposition. Today it’s all about segmentation and personalization. You need a strategy for being where the people are—both online and offline. Let us leverage the strengths of multiple touchpoints to target and engage with your customers through direct mail, email, digital advertising and social media—all with a personalized touch that speaks to the individual.

Content Planning

Let’s make a plan! Without a clear idea of how you’ll set your content strategy into action, even well-crafted content is destined to flop. We can help you figure out what type of content you need, as well as how and when it should be distributed for the best results.

Resource Management

Making sure you get more bang for your buck is something we live for. With our resource management pros, we’ll keep track of your brand guides, assets, collateral and more. Plus, with agOnline, our print and marketing management tool, you can store your assets and print on demand fast. Count on us to help from start to finish, ensuring budgetary goals and timelines are reached.

List Development & Management

Go ahead and scratch list management off your to-do list. Having the right data can make or break your campaign, but who has time to keep it current? Your team at AlphaGraphics! We’d be happy to take your list and clean it up, removing duplicate contacts, updating addresses and deleting invalid contacts. In the end, you’ll get a relevant list that’s ready for your next marketing campaign.

Marketing Automation

Ready, set, go! When it comes to your next marketing campaign, we can help set you up for success. Our marketing automation technology manages multi-channel campaigns automatically, targeting customers effectively across email, web, social and mobile.

Data Analytics

The info you need to boost business is out there, but you may not have time to sift through it for key learnings that’ll make a difference. Not to worry! We can do it for you with our data analytics experts. They’ll analyze your data and put it to work for you by identifying key groups and building profiles for prospects and clients. It’s all about knowing your audience better so you’ll know how to speak with them best.

Response Management

Knock, knock. Who’s there? Opportunity. If you’re not on top of response management, you may be missing out on qualified leads. Open the door to new business by inviting us to respond to inquiries for information in a timely, and consistent manner.

Need help with your next project? Let’s get started!