Marketing your business can be done through many different channels - paid digital media, signage, organic social media, amongst others. One that may not come to mind right away? Die cut stickers.
Die cut stickers have many diverse uses and it’s important to know the many ways you can use them to support and advertise your business. From events to product packaging, and everything in between, AlphaGraphics can help you find ways to advertise your business effectively with stickers.
One of the most common materials for stickers is vinyl, which is made from polyvinyl chloride (PVC), a flexible synthetic plastic polymer. If advertising outdoors, this material can be water-resistant and UV protected, which allows it to be outdoors for long periods of time. Its durability makes stickers ideal for outdoor uses such as graphics for vehicles and windows.
Types of Stickers
It’s important to understand the different types of die cut custom stickers before getting started. Two of the most common types of stickers are die cut and kiss cut.
Die cut stickers are cut all the way through the backing paper and are cut to the shape of your design, providing a clean and custom appearance with no extra material around the edges. This professional and custom look makes die cut stickers stand out more than standard stickers. You might recognize die cut stickers as some freebies that you receive with products such as your new iPhone from Apple.
Kiss cut stickers on the other hand are only cut through the sticker layer, leaving the backing layer intact. These are often printed in sheets, but can also be cut individually. Kiss cut stickers often allow for more intricate designs since the cut does not go through the backing paper, therefore maintaining the structure of the finished sticker.
Use Cases for Stickers
Stickers are very versatile and can be used in many different ways. Some common uses include event marketing, product packaging, holiday marketing, teaching, and brand visibility.
Event Marketing
Because stickers are a cost effective way to get noticed, they are often used in event marketing. From corporate events to elaborate weddings, stickers have a place in event planning and execution.
Planning a wedding for your client as an event planner? Stickers can be used to make unique and beautiful wedding favors since they’re easy to attach to bags, boxes, and jars. Stickers can also be used to label decor such as wine bottles and centerpieces.
If you’re planning a corporate event for your company, stickers can be used for signage, or name tags and handouts for attendees. Promotional stickers are also ideal for swag bags because who doesn’t love a freebie?
Product Packaging
High quality packaging usually engages customers more and results in increased brand loyalty and higher sales for your company. However, custom stickers can be a cost effective alternative for product decals to expensive packaging and can still catch your customers’ attention.
Holiday Marketing
Customers often flock toward limited edition items since they’re only available for a certain period of time. Increase holiday traffic by using custom stickers to offer a holiday version of your products. If you’re a company that ships products, add a festive and personal touch to your holiday packages with a custom holiday sticker to make an impression on customers’ doorsteps.
If you’re hoping to increase sales during the holiday season, you can also use holiday stickers to advertise a special offer or deal with a unique promotional code. These can easily be added to existing customer shipments to encourage repeat orders.
Schools / Teachers
Kids love stickers and teachers love to hand them out to those kiddos. Whether they’re being used to reward good behavior, encourage positive thinking, or identify students’ belongings, stickers are a great resource for teachers to have on hand. Stickers can also be used to label items throughout the classroom to ensure that school equipment stays within the school or to help students understand where items belong when tidying up.
Brand Visibility
Stickers can be used to catch the attention of your target audience by making your product or business stand out from the crowd. Whether you’re applying vinyl graphics to your business vehicle, product packaging, or event handouts, you’re sure to draw the eye of customers.
Another unique idea – potential customers collect numerous business cards when shopping around for a product or service. Make your card stand out from the competition by replacing your business card with a business sticker.
Additionally, many people place stickers from their favorite companies on personal items such as laptops, phones, and reusable water bottles, as a way to add personality to their belongings.
When it comes to designing and printing stickers for your business, it’s important to know all of your options so you can make the best decision to meet your needs. From use cases to types of stickers such as custom die cut stickers or kiss cut stickers, a lot can go into creating the perfect sticker for your company. The experts at AlphaGraphics Pittsburgh can guide you through the entire process to make it as quick and easy as possible. Contact us today to get started.