The packaging that comes with your product is more than a vessel to take it from point A to point B. Consider iPhone boxes – people keep these around for years after they’ve purchased the phone. When you create... Read more
Picture a time you’ve been navigating your day-to-day and amidst the noise, your eyes were drawn to a sign. Think about the signs that are memorable to you. What kind of qualities do they have? What drew you in... Read more
In 2015, Rachel Lee and her husband, Andy, welcomed their third child and first daughter, Madelyn, into their family. Born at 37 weeks, she was immediately taken to the Neonatal Intensive Care Unit (NICU) due... Read more
