It’s easy to wish for the business of your dreams — but how do you actually make it happen? With four simple steps, you can refresh and revitalize your business, build customer loyalty, and expand your reach. Read on to learn more about what goes into an AlphaGraphics Pittsburgh makeover, and how to plan your own business transformation.
1. Update Designs
Is your brand feeling outdated, or just not making a strong enough impression? Let’s start there. A graphic design refresh can put a modern spin on your brand to stand out to customers and represent your business accurately. Designers will work with you to understand your business and what makes it unique, then determine how to best communicate it visually in a way that captures attention and makes a lasting impression.
Branding goes beyond a logo. It’s also important to establish the fonts, colors, and imagery that you’ll incorporate into your business designs. If your branding isn’t already well established, a designer can help you outline each element of your visual representation. Once this set of brand guidelines has been created, it’ll be easy for you to keep future business materials consistent.
2. Refresh Print Collateral
With your branding established, it’s important to make sure that it’s reinforced at every customer touchpoint. A print collateral refresh will start by auditing all of your existing print materials that reflect your brand: business cards, brochures, promotional materials, menus, packaging, product labels, and more. Then, opportunities for how to improve them can be identified.
This step could be as simple as just updating your existing collateral to match your refreshed branding — or it could be a complete overhaul. You might take this opportunity to reprint collateral that is highly visible with customers, like your brochures, on higher-quality paper or even incorporate premium print finishes. When it comes to reusable items like menus, opting for extra durable or even waterproof paper can help your print materials stay in good shape for years to come.
You could even come up with new pieces of collateral, or new ways to use existing items. If one of your business goals is to earn more repeat customers, you might create loyalty cards, or coupon cards to hand out with purchases to encourage a return visit. Ensuring that you have the right print collateral for your needs is all part of a business makeover!
3. Rethink Signage
Is your business location eye-catching and enticing to passersby? Can customers easily find their way around your store? Does the interior appearance of your business reflect your branding? These are all questions that you should ask yourself as you’re planning your business makeover — and if the answers are “no,” they’re all problems that can be solved with signage.
Signage that’s well thought-out, beautifully designed, and properly installed can offer many benefits for your business. Wayfinding signs ensure a pleasant and smooth experience by seamlessly directing customers where they need to go, while window, wall, and floor graphics can reinforce your brand’s visual elements. Seamless navigation and strong branding are both essential to building a memorable and enjoyable experience for anyone who enters your business.
AlphaGraphics Pittsburgh's signs experts can help you to determine the best types of signage for your space. By identifying empty or underutilized spaces outside of and within your business, you can ensure that every inch of your space is being used to strengthen your branding, build a great customer experience, drive sales, and attract new customers.
4. Spread the Word
So you’ve got a beautifully redecorated storefront, a wow-worthy interior, a brand you’re proud to show off, and a whole suite of high-quality print collateral ready to go. The only thing that’s left to do is to bring in new customers to experience all the positive changes you’ve made!
There are a wide range of digital marketing tools that can help you connect with prospective customers. Your AlphaGraphics Pittsburgh team can guide you through the process of making sure that your digital presence is just as effective as your brick-and-mortar location by examining your SEO performance, website usability, and more. Depending on your business goals, you might place display ads, develop a content marketing strategy, or adopt a CRM system to help you manage leads and deploy multi-channel marketing campaigns. Digital marketing is the cherry on top of your business makeover.
Give Your Business a Fresh Start
Coming off of a nearly two-year wake of COVID-19, there’s no better time to transform your business and breathe new life into your operations. Stop just wishing for the business of your dreams and make it happen with AlphaGraphics Pittsburgh today!