University of Pittsburgh’s Graduate School of Public & International Affairs (GSPIA) is a professional school with a diverse community of faculty, staff, students and alumni. They’re all about honing students’ passion into purposeful actions that’ll make the world a better place.
GSPIA had a 60th anniversary coming up and asked us to create a dynamic, new sub-brand around this important milestone that would connect and engage audiences. Not only was there an appetite for a strong brand identity, but they wanted our help building audience affinity, a sense of community and a case for philanthropy that would advance fundraising goals.
Our best and brightest creative folks won the client over with a three-pronged approach. First, we whipped up a 60th anniversary logo, tagline and unifying messaging that struck the right chord with audiences. Then, we incorporated that into a custom website, including alumni notes, archives, videos, testimonials and stories. Finally, over the course of two years, we created and executed engaging communications that updated student, faculty and alumni data; utilized cross-channel messaging; drove attendance for the anniversary event; created momentum within the GSPIA community beyond the anniversary; built a culture of philanthropy; and reinforced GSPIA’s reputation as a leader in preparing well-educated, forward-looking leaders for foreign policy, government and global business.